Associate Director, Search and Social
*FILLED
OVERVIEW
We're looking for an awesome SEM and Social team leader for one of our clients, an independent agency with clients in Canada and the US seeing phenomenal growth. As the Associate Director of SEM and Social, you will lead Paid Search and Social campaigns across their client roster. The primary responsibilities in this role are the go-to organizational SEM and Social expert, successfully leading the day-to-day planning and optimization of campaigns and acting as the central hub of collaboration.
As a problem-solving champion, it also involves boosting collaboration across departments, including senior-level colleagues and senior-level business leaders on the client side, while delivering against their goals and objectives.
This dynamic role combines ownership and decision-making, client-facing leadership, and thoughtful, collaborative internal strategic planning to ensure they continue to grow as a team and a company.
ROLE RESPONSIBILITIES:
Search and Social Campaign Management
Be the main point of contact for clients, third-party vendors, and internal departments for matters involving SEM and Social channels.
Collaborate with Account Management and Clients to develop a deep understanding of client businesses, industries and competition.
Oversee a team of SEM and Social specialists providing mentorship, best practices and strategic/tactical oversight.
Continuously collaborate and communicate with clients and internal teams, including account, other media channels, analytics, creative and project management.
Responsible for translating objectives from client and account leadership into actionable strategies and tactics for SEM and Social campaigns.
Lead the development and execution of market strategies for campaigns, including developing strategic roadmaps and test plans, analyzing results, and developing actionable insights.
Review in-flight performance, ensuring teams optimize to target KPIs and propose strategy pivots based on performance. In conjunction with direct reports, perform day-to-day campaign activities for campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
Demonstrate thought leadership and professional communication skills by developing and delivering client-facing materials, such as presentations, POVs, business cases, performance reports and innovation opportunities—proven success managing client relationships directly.
Utilize business acumen to work closely with account teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship.
Assist the business development team on pitches for prospective paid media clients Organizational and Team Leadership.
Provide proactive management and coaching for direct reports, communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid their growth in their core functional areas or responsibilities. Responsible for performance evaluations and feedback.
Actively monitor and share industry news, online marketing trends, industry tools, and internal cross-team key learnings, often on the fly at the client’s request.
Work comfortably in a dynamic environment with priority shifts based on client requirements and marketplace conditions.
WHAT YOU BRING:
6-8 years of experience working in SEM and Social comprised of media planning, activation, and optimization.
Extensive experience developing, optimizing, analyzing and reporting on media campaigns across brand and performance objectives. Experience working with analytics teams on granular program tracking and performance dashboard creation.
Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement.
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly.
Effective time management and project management skills.
Bachelor’s degree in marketing, Communications, or a related field.
BENEFITS:
Competitive base salary
Bonus program
Flexible and collaborative work environment
HSA account
3 weeks of paid vacation + business closure between Christmas and New Year
If you're interested in this exciting opportunity, please send your resume to leo@ariagency.ca.