Digital Marketing Manager
*FILLED
Our client, a leading provider of workplace products is looking for a Digital Marketing Manager to join their marketing team as they embark on a full digital transformation. As the Digital Marketing Manager, you will play a pivotal role in managing and executing their marketing campaigns.
OVERVIEW: Celebrating 140 years this year, this company is one of Canada’s most renowned and iconic brands. Their humble beginnings started in office supplies but today, their team of industry-leading experts are here to assess and tailor complete business solutions for multiple industries across Canada. From the latest technology solutions, to facilities, with enhanced health and safety measures, custom workplace furniture for any space, and fundamental business supplies that are core to running businesses day-to-day. This position reports to the Sr. Digital Marketing Manager and works closely with the brand, growth marketing, and customer marketing teams to deliver successful integrated performance marketing campaigns. You will also have the opportunity to work with industry leading creative and media agency partners to refine, optimize, and manage performance marketing strategy, and contribute to building annual marketing plans.
ROLE RESPONSIBILITIES:
Plan, manage, and optimize best-in-class paid integrated digital marketing campaigns from briefing to development and execution.
Build strong cross functional and collaborative partnerships with internal/external stakeholders and vendor partners; to inspire creativity and messaging relevant to target audiences.
Drive cross-platform integration of marketing campaigns in partnership with E-comm, Merch, sales, and other cross-functional teams to increase campaign reach and effectiveness.
Act as a thought leader to help establish key performance indicators for campaigns and adjust campaign plans to maximize performance across all digital channels.
Support the Senior Digital Marketing Manager in development of quarterly and annual strategies, plans, data integration, campaign planning, and roadmap refinements.
Complete weekly reporting, billing reconciliation, and manage KPI dashboards to monitor campaign success, building valuable insights to be leveraged for future campaigns.
Manage requests pipeline for the Integrated Marketing team, including recording and monitoring tasks in project management tools (Wrike).
Key Skills:
An engaging storyteller with the ability to develop compelling performance marketing campaigns
Strong knowledge in all areas of integrated marketing campaigns including email marketing, social media, content syndication, SEM, and paid digital.
Demonstrate complex campaign performance management to achieve KPI’s such as CPA and new customer acquisition.
Strategic mindset with a focus on granular reporting and data analytics, and an ability to create a comprehensive roll-up report to senior management.
Ability to build rapport with cross-functional teams and help elevate full project team to collectively achieve challenging business goals.
Strong communication, analytical, critical thinking, and organizational skills.
Thorough understanding, and experience using an array of social and digital tools; LinkedIn Navigator, Facebook, Bing, AdWords, Google Analytics, Marketo, Adobe Analytics.
Microsoft Office Suite (Microsoft Excel, Word, PowerPoint).
WHAT YOU BRING:
Experience leading digital marketing campaign within complex, omni-channel, environments.
3-5 years of experience in marketing preferably in digital marketing on client side.
Data driven marketer with an appetite for measurable performance.
Strong business acumen (preferably in e-commerce)
Creativity and demonstrated ability to work in a fast-paced environment balancing conflicting interests and managing multiple stakeholders.
Thought leadership and growth mindset.
University degree or college diploma in a business or marketing related discipline is nice to have.
Perks of Joining The Team:
Part of a bigger picture as we embark on a full digital transformation. We are looking for team members that will help us go from being known as an Office Products company to full Business Solutions Provider.
High performance team: Work with a group of passionate marketers with diverse backgrounds and experiences.
Freedom to innovate: Opportunity to share your perspective, solve new challenges, and own your work and career.
We value flexibility: Offering a Hybrid & flexible work environment, giving you the opportunity to collaborate and do what you do best every day.
If you're interested in this exciting opportunity, please send your resume to leo@ariagency.ca.