National Manager, Marketing and Communications

The Opportunity

We are looking for a National Manager, Marketing and Communications to join an nonprofit focused on empowering communities. This opportunity is for a strategic and passionate marketer looking to make a real impact.

Our client is a national nonprofit with a mission to empower young people and veterans to build future-ready communities.

Job Summary

The National Manager, Marketing and Communications is a key member of the Marketing and Communications team, reporting to the Head of Communications and Sustainability.

As a member of the Leadership Team, the position manages the nonprofit’s strategic brand, marketing and communications efforts.  The National Manager will support the development and execution of the communications and marketing plan and be responsible for brand management, content creation planning, and digital and social media strategy.  They work with suppliers who provide government relations, public relations and digital marketing expertise.

The National Manager will be responsible to ensure successful outcomes with the support of one direct report, external consultants, contractors and with staff members and interns assigned to marketing and communications tasks.

Role Responsibilities

1)    Marketing and Communications - Planning and Strategy (30%)

• Support the development of the org-wide marketing and communications plan, ensuring integration of all key components across the organization (including detailed program plans, external relations, events, philanthropy, digital strategy: e-communications /website /social media, etc.) Lead by Head of Communications and Sustainability

• Lead the development of the program communication plans planning process including participant recruitment, digital / social media utilization, budget oversight and accountabilities and supported by Programs Team

• Leads budget planning for the portfolio, assesses whether the work can be completed internally versus outsourced, where outsourced, secures quotes from suppliers and approves invoices on agreed budget lines for oversight

• Support the Head of Communications and Sustainability with assessing opportunities, projects and events as required during the year and incorporating approved opportunities into the overall marketing and communications plan

• Reviews website and social media analytics to makes recommendations on marketing and communications plan adaptations to the Head of Communications and Sustainability for consideration.

• Drafts the content calendar which confirms requirements (photos, quotes, case studies, interviews) and assigns and monitors tasks.  – requires input from philanthropy and programs *Program team members need to have content calendar accountabilities in their job descriptions

• Leads the coordination of social media working group and ensures that on a quarterly basis, objectives, outcomes and responsibilities are known.

• Builds and maintains professional relationships, and works closely with external suppliers and partners including program delivery partners, vendors/agencies (including designers, photographers, writers and translators) on specific projects

• Highlights opportunities to re-purpose content for other uses within the organization and externally

• Collaborates with Prince’s Trust Group on the MARCOMs portfolio – direct connection to PT Group

• Develops and produces creative assets and templates

2)    Marketing and Communications - Implementation and Execution (30%)

• Develops internal processes for tracking marketing and communications requests for the organization such as the design request workflow

• Ensures that content creation is assessed in accordance with the communications plan and objectives prior to execution.

• Implements communications plan as it pertains to all digital elements (social media, websites, and e-communications) 

• Supports development of content for multiple audiences, working with the Content Writer and other staff team members (program team, philanthropy team, executive office, etc.)

• Accesses and refers to programming statistics from the programming team for content creation assigned from the calendar

• Manages the implementation, execution and monitoring of marketing and communications plan across the organization including periodic review with support. [This process will be determined with new Head of Communications and Sustainability]

• Events:  Manages the implementation, execution and monitoring of marketing and communications plans that support program and organization-wide events (online and in person)

• Manages creative design and execution of marketing campaigns and strategies with support of the Content Writer (e.g. annual BuyVeteran Campaign)

• Organizes the distribution of all marketing and promotional materials, based on agreed approaches with the Programs Team

• Supports internal marketing and communications, ensuring staff, Board Directors, and volunteers are updated and aware of key strategies, protocols, events and materials through approved creative briefing document

• Oversees and ensures content and promotional materials are translated correctly and available in both official languages when required and included on the website

• Maintains websites and social media presence

• Manages the development and creation of an annual review

• Provides updates and guidance to all staff team regarding communications plan, social media opportunities and approaches and progress

3)    Brand management (15%)

• Develops Style Guide capturing legal and brand standards for all marketing and communications materials for Prince’s Trust Canada, as part of The Prince’s Trust Group, supported by the Content Writer

• Provides training for staff on implementation of the Style Guide, including messaging cascades for initiatives, and supports problem-solving of emerging issues

• Recommends creative approaches to increase brand awareness

• Ensures regular review and updating of the Style Guide, key messages and materials, communicating changes with staff for context

• Briefs consultants including graphic designers and photographers on brand and photography guidelines

• Ensures consistency and compliance of brand standards overall across the organization, including review of all external facing materials in accordance with the creative briefs

• Supports the editing and reviewing of major outgoing external communications to ensure graphics/copy align with brand standards and to detect and correct errors in spelling, punctuation and syntax

4)    External Relations (15%) – Public Relations (PR) and Government Relations (GR)

• Serve as the key resource for firms or consultants supporting PR and GR work

• Contributes to the development of the media outreach strategy as a component of the overall communications plan led by the Head of Communications and Sustainability

• Oversees and monitors the media outreach strategy with the leadership team and wider organization. Identifies news stories and content to pitch to news outlets to ensure local, regional, and national coverage of work, liaising with journalists, stakeholders and support agency

• Supports the development of a GR strategy and provides recommendations to maximize resources, influence and reach

• Identifies GR opportunities and brings issues forward to the Leadership Team and the GR Working Group

• Creates and prepares meeting materials including custom decks

• Tracks meetings, collects summary notes, and ensures timely follow-up

• Supports the viceregal strategy development and public relations opportunities, working closely with the Head of Communications and Sustainability and Chief Executive Officer

• Lead the relationships and strategy with celebrity ambassadors supported by the Head of Communications and Sustainability

5)    Team and organizational responsibilities (5%)

• Recruit, hire, coach, mentor and evaluate the work of Content Writer

• Fulfil performance review requirements and ensure direct and shared reports are achieving annual objectives

• Address emerging issues and opportunities related to people management, employing a high degree of confidentiality and diplomacy

• Provide advice and support, appropriate training and capacity building for program staff

• Oversees and coaches Program Assistants and other staff team members involved in areas of communications management or event management

• Participates in internal working groups as part of the overall staff team

• Supports the values of the organization

Required experience

• Post-secondary degree or an equivalent combination of formal training and experience. 

• 5 years of related work experience.

• Strong knowledge of marketing, communications, social media and digital strategies and platforms.

• Strong project management skills that reflect the ability to perform and prioritize multiple tasks seamlessly with strong attention to detail.

• Professional written and verbal communication skills that exceed expectations of stakeholders.

• Excellent computer skills, including Office 365, Adobe Creative Suite, and an interest to learn new software. 

• Knowledge of graphic design terminology and digital file types

• Possess strong problem-solving skills with demonstrated creative, innovative and strategic thinking

• Excellent communication skills, with demonstrated ability to effectively communicate ideas and actions to people at all levels in an organization, verbally and in writing

• Demonstrated ability to build relationships with stakeholders including employer partners, community agencies working with young people, and funders

• Experience in the non-profit sector an asset

• Must be eligible to work in Canada

• Fluently bilingual, including writing, reading and speaking fluency

Skills and Attributes

• A curious, confident self-starter with the ability to effectively manage multiple projects, priorities and deadlines in a dynamic, entrepreneurial, team-based working environment

• Strong customer service skills including flexibility and patience to deal with varied stakeholders in a professional manner

• High level of professionalism with strong work ethic, are committed and responsible

• Thoughtfulness with the ability to work independently and collaborate as part of a team

• High level of passion, energy, creativity and sense of humour

• Process orientation and high attention to detail

• Occasional travel required

Interested in applying or learning more about the role ? Submit your information below.
For additional role opportunities now and in the future, follow us on social media.

Apply now and learn more

If you do not see the form immediately, please refresh the page.