Director, Social Advertising
*OPEN
Our client, a North York-based digital marketing agency, is seeking an experienced and autonomous Director, Social Advertising, to lead and expand their social media advertising practice. The successful candidate will maintain effective workflows, improving the work quality while investing in the future, making it ideal for a diligent individual with technical knowledge and business acumen. You will act as their team's visionary, pursuing explosive growth and have the chance to take the social department to the next level with the company's leadership support and mentorship.
As Director, Social Advertising, you will drive business and build long-term relationships with current clients. Your outstanding interpersonal skills and deft research and negotiation skills will enable you to identify new business opportunities and capitalize on them effectively. You will be a part of a collaborative team that values organization, innovation, and staying ahead of the curve regarding industry trends, media business, and tools.
You have a proven track record managing successful social campaigns and leading strategists and buyers in achieving clients' ultimate goals. You keep up with the latest innovations and actively maintain your team up to speed with product updates. You have a problem-solving mindset, and your approach to leading focuses on creating an accountability culture where everyone feels accountable, empowered and supported simultaneously.
They are a distinguished and bespoke digital marketing agency offering marketing and growth solutions to achieve their client's business objectives and unlock their growth potential. With a decade of unrivalled expertise, the company specializes in social advertising, multi-platform digital media, web design and development, SEO, and more. They cross the traditional silos to offer the best-fitting solutions.
Their team of seasoned marketing professionals takes a data-driven approach to every project, utilizing cutting-edge analytics tools to track and optimize performance in real-time, extracting actionable insights that create implications beyond campaign metrics.
Committed to delivering sustainable improvement and cultivating long-term relationships, they help businesses of all sizes attain digital marketing objectives, whether increasing website traffic, enhancing conversion rates, or revenue growth. Driven by a relentless focus on delivering exceptional results and a passion for innovation, the company is experiencing unprecedented growth, attracting a diverse array of new and prestigious brands to its portfolio.
ROLE RESPONSIBILITIES & REQUIREMENTS:
Core Responsibilities
Lead strategy and execution of media on social platforms such as Facebook, Instagram, TikTok, LinkedIn and more
Create in-depth audience targeting; analyze consumer targets and create communication plans that connect with different audience segments
Lead overarching strategic thinking and planning, ensuring media strategy is aligned with client goals.
Create the vision and growth roadmap for your department, efficiently reaching milestones defined with and approved by the Director of Media
Roll out new products and solutions to meet existing and prospective clients’ needs.
Participate in monthly meetings with the account manager to determine goals and share feedback on what is happening with clients' media buying accounts
Maintaining all tools and ensuring they are organized and appropriately configured
Implementation of media buying strategy set by the Director of Paid Media Department
Interfaces and Relationships
Grow business opportunities within current clients
Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to the team, and presenting to a client
Actively invest in client education, including them in seminars, webinars and industry events.
Establish priorities for client tasks based on the work schedule
Ensure collaboration among all agency departments; foster great teamwork
Actively represent the agency within the industry (joining functions and local market committees)
Organizing specific project tasks and recurring tasks for themselves and Junior Media buyers assigned
Managing Junior Media buyers assigned
Skill and Experience Requirements
Demonstrated successful social media buying experience
Knowledge and experience with social media planning, advertising, and communications planning
Strong understanding of the clients' business environment and agency services business models
Unparalleled client service professionalism, maturity, and diplomacy
A goal-oriented drive and proven ability to reach and exceed client and media buying results
Excellent verbal and written communication skills and customer relations skills
Bachelor’s degree in Marketing, Advertising or other relevant areas
Facebook Blueprint certification
Analytics certification
Bonus for other certifications
Bonus for experience with organic social strategy
Bonus for demonstrated track record in client acquisition and revenue growth
BENEFITS & PERKS:
You will receive equity over your team’s growth to incentivize and reward your drive. Become a shareholder and benefit in the long term.
Competitive compensation model
Yearly Bonus Program
Hybrid work environment and flexible work schedule
3 weeks of paid vacation
Competitive Health and Dental benefits
Free Parking
If you are interested in this opportunity, please apply on LinkedIn or by sending an e-mail to leo@ariagency.ca