Director of Digital Media
THE OPPORTUNITY
Ari Agency is looking for a Director, Digital Media, based in Toronto, Chicago or New York to provide strategic leadership and decision-making on integrated multi-channel campaign development; including ensuring implementation of paid search and media best practices, trends and analysis, integrated digital planning, and oversight of program execution.
The client is an international digital performance marketing agency and has been a Google Premier Partner for 2 years, employs leaders who are trailblazers, have launched a podcast during Covid19 and...are the only Canadian agency, named by Forrester, as one of the most significant performance marketing agencies globally.
You have the freedom to work remotely and ideally you are able and willing to come into the office 2 days/week for that ‘cultural in-person connection’ with your colleagues.
If you bring at least 8 years of advanced digital media experience, paid media expertise, a growth mindset and you’re passionate about developing juniors, you might be the perfect fit!
ROLE RESPONSIBILITIES
Facilitate the creation of integrated media plans for DAC clients and client prospects
Work with SEM and Display/Paid Social teams to create, execute, and report on cross-channel media engagements
Represent integrated media approach and plans to internal and external audiences
Oversee the development of junior (coordinator, specialist and manager) level media team members (6-10 direct reports).
Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team
Communicate on an on-going basis with media team members and conduct weekly status sessions to provide support where required
Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients
Facilitate effective resource management across SEM and display/paid social media teams
Standardize quoting/scoping process across teams
Track, measure, and report on media program health across the larger media team
Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans
Communicate progress to plan and regular execution-focused program updates to leadership
Attend and actively participate in client and new business meetings, acting as the Digital Media subject matter expert to contribute the integrated perspective
Develop digital media documents and presentations in a client-friendly format.
Communicate project status and campaign performance to agency executives, accounts teams and be extremely skilled at communicating with the client base
Present research, insights, campaign performance and recommendations to key internal and external stakeholders
Handle escalations of client issues and communicate accordingly with office stakeholders
Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required
Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns
Understand, vet and recommend new digital methodologies with a view to improving service offering
WHO YOU ARE
Minimum University degree in Business or college equivalent
Minimum 8 years advanced Digital Media campaign planning/management experience
Google AdWords, Bing Ads and Google Analytics certified
Familiarity with enterprise integrated digital media campaigns, strategies and tactics.
5+ years team leadership experience, ideally in an agency environment
A growth mindset for expanding campaigns and opportunities within the client base
Eager to understand, test and implement new media methodologies with a focus on improving service offerings
Strong analytical skills with proven ability to demonstrate interpretation capabilities
Proven record of working on multiple time-sensitive projects on schedule