Senior Specialist, Digital Media
The Opportunity
We are looking for an all-star Senior Specialist, Digital Media for a performance driven advertising agency. This opportunity is for someone who is both strategic and technical, who has hands-on experience managing campaigns across paid search, social, and display.
Who You Are
You have a keen eye for detail, a strategic marketing mindset, and are comfortable bringing your ideas forward. You have exceptional communication and presentation skills and are energized by the opportunity to innovate digital marketing strategies. You’re a self-starter and a problem solver. You are unafraid to try new channels and bring an analytical approach to performance and measurement.
Job Summary
The Senior Digital Media Specialist owns the client relationship and campaign performance for their portfolio of accounts. They are fully responsible for the end-to-end researching, planning, implementing, and optimizing of digital media campaigns. They lead the client relationship and proactively problem solve and bring new opportunities to the table. This person will be part of a very smart and collaborative digital team and will also collaborate with other client/project teams as needed.
Responsibilities
Management, tracking, reporting, analysis, troubleshooting and optimization of paid search, display, social display and other digital advertising campaigns for clients.
Sharing knowledge and skills with the team to help elevate team competencies and encourage overall success for all digital clients.
SEM campaign set-up, including preliminary research, competitive research, creating ad copy, campaign set-up, development of the keyword bidding matrix and bidding strategies, and ad copy creation.
Display, paid social, and native campaign responsibilities include developing, managing and optimizing contextual, interest-based, lookalike, custom audience, and remarketing campaigns involving a mix of text, static and rich media ads.
Analytics responsibilities include the initialization of the reporting framework, analytics profile creation, tag implementation, goal set up, funnel definition, advanced segmentation, and any data troubleshooting as required.
Ability to maintain focus on big-picture goals and understand the client perspective.
Experience in communicating campaign performance, optimizations and insights to clients through phone calls and email as well as in person.
Ongoing responsibilities including tracking, reporting, analysis and optimization of campaigns on a weekly, monthly and quarterly level as needed. This includes participating in weekly client calls and campaign post presentations to review metrics and analysis.
Ongoing and proactive client service, internally and externally.
Supporting, creating content, researching and compiling materials for prospective client proposals, pitches and marketing as needed.
Required Experience
University degree or college degree
Minimum of 4+ years agency or in-house experience working hands on with Google paid search and Facebook ad campaigns
Experience with buying and management of digital media on multiple auction platforms, such as Google, Facebook, Bing, LinkedIn, etc.
Strong knowledge of performance evaluation tools such as Google Analytics and math proficiency skills
Not required but would be considered an asset:
Amazon Media Buying.
Bilingual French and English speaking and writing.
Hands-on lead generation in the Pay Per Call space.
Pixel tracking set-up knowledge.
Required Competencies
Google AdWords Certifications (individual) are a plus
Strong Microsoft Excel skills
Excellent written and verbal communication skills
Excellent analytical skills
Excellent organizational and time-management skills
True team player
A desire to eventually lead a team and train junior staff as needed
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