Sr. Specialist, Programmatic

 

*FILLED
We are looking for a Senior Specialist, Programmatic to manage client’s programmatic media planning and buying. This role is responsible for working across programmatic platforms to develop a campaign strategy which supports client goals and integrates into the broader paid media plans.

Overview

You will play a key role in the translation of marketing and media objectives into overall programmatic strategies. The Senior Specialist, Programmatic is also responsible for identifying and educating on emerging market trends and technologies as they relate to the programmatic space.

Client service drives you; we look for a proactive, detailed-oriented, dynamic, and entrepreneurial professional who’s eager to expand their digital capabilities. This person will be part of the digital team and will also collaborate with client/project teams as needed.

The company's approach to direct response digital marketing is squarely focused on driving acquisition for their clients (leads, sales, customers, revenue, ROI). As experts in analytics and consumer response, they help clients navigate the ever-changing digital landscape to develop and execute digital marketing strategies and campaigns that consistently deliver a higher volume of acquisitions and a more efficient return on ad spend.

To get the most out of every campaign, the company follows a disciplined direct response process and are constantly analyzing data, testing and optimizing. Through customized strategies and insights into analytics, they develop, create and manage digital marketing campaigns that maximize results for clients. They are also channel and platform-agnostic and offer clients full transparency on all campaigns.

The working model will be hybrid, and the expected on-site attendance is twice a week to maintain the company culture and ignite collaboration. You’ll report to Senior Manager, Programmatic Media but will collaborate across internal teams (account, analytics, marketing operations, etc.)

You will join at an exciting time of growth; and will have an opportunity to take ownership over performance initiatives and influence the company’s success activation as you look to expand client participation.

Role Responsibilities

  • Must have strong knowledge of the paid programmatic landscape and best practices (DSPs, SSPs, exchanges, data providers, inventory providers).

  • Manage programmatic media buying and planning across CTV/OTT and digital media platforms through all steps of the process from RFPing, partner evaluations, partner scoring, planning, negotiations, final execution and reporting.

  • Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS.

  • Experience handling CPA driven campaigns across different DSPs.

  • Good understanding of different media formats down the funnel such as Display, Online video, CTV, Mobile and Audio.

  • Manage day-to-day campaign execution and reporting on client programs ensuring that campaigns deliver on KPIs.

  • Able to ideate successful audience segmentation aimed at reaching a client goal.

  • Understanding of attribution models, customer journey, ROAS, ROI and advertising metrics.

  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.

  • Ensure integration and coordination between internal teams by updating and informing them on the status of all client projects.

  • Stay current with programmatic ‘first-to-market’ opportunities and emerging technologies.

  • Thrive in working across multiple clients at a time, across a wide variety of verticals.

  • Ability to think in an integrated fashion across digital and offline media tactics to ensure strong ROAS outcomes.

  • Ability to write clearly and concisely and present to internal teams and clients in an articulate and confident manner.

  • Background in consumer/audience planning and measurement tools such as Nielsen, Oracle/Moat, Kantar and ComScore would be a plus.

  • Ensure accuracy, timeliness and quality of all team outputs.

 

KEY SOFT SKILLS

●         Entrepreneurial, you take initiative and are passionate about digital.

●         Curious, follows trends and experiments with new channels.

●         Problem-solver, you find innovative solutions and are always in the lookout for new ways to optimize your processes and campaigns.

 

REQUIRED SKILLS & EXPERIENCE

  • Bachelor’s degree with demonstrated experience in programmatic strategies and execution.

  • Minimum of 2-3 years of experience in programmatic media execution.

  • Deep knowledge of ad products and buying mechanisms of all programmatic platforms and industry resources (DSPs, SSPs, exchanges, data providers, and inventory providers).

  • Preferred Platform Experience: The Trade Desk, DV360, Amazon, Media Math, Inmobi, Xandr:

    • Display / Video / Audio / CTV/OTT / Digital Radio

  • Experience optimizing video and display marketing campaigns. across DSPs and ad-serving platforms.

  • Strong interpersonal communication skills.

  • Detail-oriented and analytical.

  • Ability to collaborate across teams and have a team player mentality.

  • Strong presentation skills.

  • Excellent skills in MS Office: Excel, Word and PowerPoint.

  • Knowledge of ad serving, tagging, and media billing tools a plus.

 

BENEFITS

  • Competitive base salary

  • Bonus program

  • Flexible and collaborative work environment

  • Health and dental benefits

  • 3 weeks paid vacation + business closure between Christmas and New Year

Apply Now

Apply on LinkedIn or by sending an e-mail to leo@ariagency.ca

 
 
Ari Agency