Senior Web Analyst

 

*FILLED
We’re looking for a Senior Web Analyst to shape and deliver the digital analytics and business intelligence roadmap. They will support not only core business goals, but also the strategic longer-term, growth initiatives of the eCommerce department. You’ll provide your stellar strategic expertise to support the growth of our omni-channel business in the areas of analytics, business intelligence and campaign management.

You’ll work with an inclusive, hands-on, collaborative, cross-departmental team that goes above and beyond to support our customers.

The new Senior Web Analyst hire requires a candidate with deep experience in digital and Google Analytics and will support the eCommerce business and broader strategic product and Omnichannel divisions.

You will be a part of the eCommerce division which includes:

1. Digital Traffic (SEO, Email, Paid)

2. Digital Product (DPM/UX/UI); dotted line to IT/Dev

3. Web Merchandising and Product Info

4. Operations

BACKGROUND

The Company offers a total rewards package that includes a great base pay, a sweet employee discount, a comprehensive benefits package, matching RRSP contributions, an employee development program that even lets you try out store gear for yourself, self-directed and leader-based training, and a host of other perks and advantages tailored to those who love the outdoors.  

 The company is an equal opportunity employer. We’re proud to work with our people to create a diverse workplace, which accommodates individuals of all abilities, backgrounds, and identities. We welcome and encourage applications from people with disabilities.

JOB REQUIREMENTS & EXPECTATIONS

Responsibilities and Duties:

  • Support the achievement of the eCommerce & omni-channel financial goals, and delivery against our digital roadmap by providing insights on customer behaviour

  • Communicate analysis results and make recommendations to senior management

  • Collaborate with product development teams to optimize our current offerings

  • Collaborate on an A/B testing roadmap, supporting focused areas of testing, delivering results and recommendations on next steps

  • Deliver insights to our Web Merchandising team on where effort: value is maximized

  • Be the knowledge leader for Google Analytics in the organization

  • Lead the digital initiative to switch to Google Analytics 4

  • Enable cross-collaboration teams to access our various data sources through business application and visualization tools

Qualifications:

  • A post-secondary degree or certificate in related discipline e.g., marketing, ecommerce, business administration

  • 5-10 years’ experience with hands-on analytics/data science developing relevant strategies

  • Experience with SQL and strong proficiency in Python and R

  • Experience with Google Analytics, BigQuery, and Looker

  • Experience with overseeing data aggregation, machine learning techniques, data visualization, and experimentation architecture

  • Strong business acumen, strategic thinking, and analytical approach

  • A highly analytical mind that can translate data into key insights and actions

  • MS Office proficiency

  • The ability to effectively communicate analytical insights to a non-technical audience

  • Track record of solving analytical problems creatively, with clear outcomes and a strong sense of accountability

  • Exceptional collaborative skills dealing with cross departments

  • Great communication skills. You have the ability to make complex topics understandable

  • You can handle many tasks at the same time and meet deadlines, while keeping cool

  • You’re stoked on something: you love to run trails, log miles, organize hut trips, lean into corners or do something outside every day

Location

You’ll work remotely, however, being located within the surrounding area of Vancouver is preferred as this is where the teams are based.

Perks & Benefits

  • Full health benefit package

  • Employee assistant program for mental health

  • Match RRSP

  • Staff discounts

  • Pro deals

  • Gear loan program

  • Adventure programs - you can apply to be part of the program to get the time away to get gear when you need to get away

  • 3 weeks vacation

Work Model
Desks are available to book and as operationally required.

Diversity, equity and inclusion
Diversity, equity and inclusion is fundamental to the culture. We’re committed to helping to increase equity in the outdoors and ensure staffers and members feel represented and free to be themselves. We’re doing what we can to help make sure The Company is a safe and inclusive space for everyone.

 MUST HAVE/NICE TO HAVE

Must have:

Google Analytics data and migration: You’re a Google Analytics and migration expert. You have the ability to effectively communicate analytical insights to a non-technical audience.

Quality Assurance: You’re a pro at ensuring that the quality doesn’t suffer.

Thought leader: There isn’t a lot of hand holding, and you think independently to get the work done.  

Self-starter: You know when to step up and are fiercely autonomous.

Business strategy mindset: You’re able to think strategically and have the ability to problem solve.

Willingness to learn: You’re a life learner and are not afraid to stumble and keep moving forward. 

Excellent communications skills: You have the ability to communicate insights, concepts, and design decisions clearly and persuasively to different audiences at all levels of the organization.

Culture fit: You’re entrepreneurial, supportive, and collaborative and most importantly you have no ego.

Teamwork skills: You work well remotely and can collaborate with teams.

Tools: Experience with Usertesting.com, recruitment and prototyping, and Userinterviews.com.

Nice to have:

Retail and e-commerce experience

 
PERSONALITY/FIT/SOFT SKILLS

Candidates must have the following soft skills:

Self-starter and motivated by impact. You’re able to drive decisions for what’s best for the team.

You’re able to respond to pressure and can push it forward with confidence.

Apply Now

Apply on LinkedIn or by sending an e-mail to adrienne@ariagency.ca

 
 
Ari Agency