Senior Manager, Performance Media
The Opportunity
Ari Agency is looking for a digitally minded Senior Manager, Performance Media who will champion all paid search, social, ecommerce, and programmatic strategies and implementation. As the Senior Manager, Performance Media bring a strategic and sophisticated level of growth marketing strengths, agency experience, while demonstrating strong leadership abilities and being bold enough to make your own decisions. You’re familiar with biddable media and its applications in a broader digital media campaign and bring depth + passion for social advertising, eCommerce and/or programmatic advertising.
You will play a key role in elevating existing performance marketing initiatives, driving advance optimization techniques while contributing to the agency growth of their paid social, ecommerce and programmatic offering. You’ll focus on driving qualified site traffic and sales through the effective use of various digital marketing channels through strategy and day to day implementation of campaigns.
You’ll report to the Director of Activation Strategy, Performance Media and provide leadership, training and workflow management to a dynamic and skilled team of 3-5 strategists in innovative social, ecommerce and programmatic strategies. Additionally, you’ll collaborate with the Director and other Supervisor in supporting the creation of processes and workflows for the team.
The hire of this position comes at an exciting time of growth; our client is an independent, entrepreneurial performance media agency with 4 companies, and offices in the US and Canada. Under the holding company, their subsidiaries include US and Canadian regional offices, a programmatic media and data & analytics companies. They are growing quickly, and ready to evolve the business and operations by adding additional vendor partners and expansion of their social, programmatic and ecommerce offering to their clients, with more structure, processes, and automation.
ROLE RESPONSIBILITIES
You will be offered the freedom for experimentation, innovation and to be part of shaping culture, processes, and the business. You’ll take ownership overall performance marketing initiatives and strategies within your team of direct and indirect reports, taking them beyond their paid channels as you look to create additional & innovative media solutions.
Role Responsibilities
Review status and performance of Paid Social, paid search, eCommerce, Video, Display, Gmail Sponsored Promotions and SEO (as applicable) campaigns with the performance media team members and provides expert guidance and feedback with the goal of delivering maximum performance for all campaigns.
Oversee, mentor and train Strategists on Social, commerce and shopping project work as necessary.
Identify improvements to acquisition performance in channels and on-site experience, and shape roadmaps to implement any changes that are required.
Constantly reviews and understands customer needs, motivations and purchase behaviors and reports back to the wider business.
Collaborate with the Director of Activation Strategy and/or Client Strategists and other team members to ensure that digital campaign management and execution delivers superior results for their clients.
Assist the Director of Activation Strategy and/or Client Strategists with brainstorming, tactical media planning and campaign analysis, as necessary.
Provide digital media expertise and research for Client Strategists on new business calls and presentations.
Maintain current and accurate time records related to all functions of agency, client, and teamwork assignments in the internal time management software system.
Key skills of the Senior Manager, Performance Media
Energetic, focused and target driven
Self-motivated and able to work independently or as part of a team
Leader with people management skills
Successful track record in acquisition and sales through digital channels
Highly articulate and able to influence in a cross-functional team environment
Analytical approach with a strong ability for analyzing data and visitor statistics
eCommerce experience using Shopify and Amazon
Social and commerce driven, focused in biddable media
Google AdWords and Analytics certified is mandatory
WHO YOU ARE
You bring an entrepreneurial spirit, drive for exceptional performance media strategies and be a self-starter. You’ll help build and influence the company culture. The role will require you to work from home, coming into the office in Toronto or Calgary for some meetings, and for team building.
You’ll bring a very strong business mind who understands how to define a strategic approach to connecting digital marketing initiatives to business goals. Additionally, you are sensitive to the intersection of performance marketing & brand.
Requirements
5-7 years of growth/digital marketing experience primarily focused on paid social, programmatic, e-commerce and paid media.
Certification in Google Adwords and Analytics.
Able to work in CST or EST time zones.
Experience building successful strategies, adapting processes and workflows.
Team management or mentoring experience.
Strong understanding of paid search, paid social, eCommerce (Google and Amazon), Video, Display, Google Local Campaigns, Gmail Sponsored Promotions, and best practices with regards to performance media.
Experience with appropriate tools (Google Analytics, Facebook Ads Manager, Google Ads, Shopify, etc.).
Laser focused on driving growth and acquisition.
Team-oriented and can collaborate with different departments at the Company.
Consultative and always act in the best interest of the greater team and your clients.
Education and/or Experience:
Bachelor's degree from four-year college or university, degree or concentration in Advertising, Digital Marketing, Media, Communications.
5-7 years of progressive experience in the performance media space as a growth marketer, performance media strategist, digital media buyer or planner with multi-channel B2C or B2B content/customer acquisition experience, ideally including experience managing direct reports.