Senior Account Lead
Our client is looking for a passionate Senior Account Lead to join their growing, dynamic, creative (and fun!) team.
This role will be remote and be expected to work during EST office hours (9am - 5pm Eastern Time), with room for flexibility.
BACKGROUND
Our client is independently owned, which means that you'll have a chance to grow and evolve in different ways wearing different hats. Your voice will be heard - and valued - and your contributions will be both client-focused and agency-focused.
Their B2B clients (most with North American footprints) offer innovative solutions that help solve for challenges in business growth and human connection. A big part of what our client does is helping tell those stories with energy, pride, and authenticity. Our client helps build brands, communicate the value of solutions, and tie it all back to measurable results.
JOB REQUIREMENTS & EXPECTATIONS
As Senior Account Lead, you’ll focus on taking enterprise/B2B accounts to the next level, ensuring account health, and quality assurance. You will lead B2B agency clients through their digital inbound, content and brand strategies. You have solid client relations, project management and analytical skills, are a strategic thinker, and problem solver.
You have a strong understanding of both agency and client-side and have experience working on one or both sides.
You have strong client management and project management skills and will look after all day-to-day requests with minimal support required
You are a strong leader that has experience working with graphic designers and other creatives and knows how to effectively brief creatives and draw the best quality work out from their team.
You are a do-er and ready to roll up your sleeves and do what it takes to get the job done.
ROLES & RESPONSIBILITIES
Account Management/Leadership
Independently manage accounts and run all internal and client meetings.
Ensure deliverables are executed on time and on budget.
Act as an extension of your accounts’ marketing teams, ensuring that their needs and objectives are met and exceeded, while also being the clients voice, communicating updates and managing expectations
Effectively communicate the needs of both the agency client and internal teams ensuring efficiency and the highest standard of quality.
Project Management
Manage ongoing projects and tasks in the delivery of marketing programs and services for your accounts.
Coordinate status of tasks and timelines leveraging the clients software - internal and client-facing.
Lead the assignment of work of 3-5 freelance resources (dependent upon account needs), including writers, designers, production artists, web developers and strategists. This includes assigning tasks/projects, managing timelines, doing quality control, edits and managing budget. Note that this is not a people-management role.
Content Strategy and Creation
Work with internal resources and agency clients to ensure successful delivery of content that meets the clients standard as well as each of your accounts’ standards for blogs, eBooks, website, landing pages and collateral pieces.
Design Delivery
Guide and direct the creative process with the agency client and internal design team & freelancers, to ensure deliverables are on brand and aligned with objectives and overall strategy.
Reporting & Analysis
Review performance metrics (GA, HubSpot) and provide account recommendations. Identify areas for optimization and extract actionable insights within the digital channels.
Education and/or Experience - Bachelor's degree from four-year college or university, degree or concentration in Advertising, Digital Marketing, Media, Communications.
Five to eight years of progressive account management experience and /or corporate management experience.
You are:
Energetic — a self-starter who thrives on responsibility
Collaborative — able to work independently, and experienced in mobilizing, managing, and motivating team members and vendors
Focused — someone who effortlessly moves from discussion/ideation into clear, defined action
Curious — you look for ways to learn, improve, evolve, and provide value for clients
Creative — you'll be a partner in helping us tell stories for our clients, and defining the vision for those stories
Proactive — able to pivot from identifying problems to recommending and leading on solutions
Personable — friendly and confident on client calls and video meetings
Organized — you easily switch between tasks and enjoy taking on new responsibilities
Efficient — you know how to make the most out of your time
Dependable — someone who follows through without needing to be prompted
Relentless — you care about doing great work, even when no one's looking
Practical — you have no problem helping with executing on tactics
Respectful — you treat others with respect and openness
Steady — you know how to react when the unexpected happens
Strategic — you're able to understand and tie brand and positioning-strategy to prioritized execution
Growth-oriented — you'll be a stakeholder in helping us grow
If you're interested in this exciting opportunity, please send your resume to ashley@ariagency.ca.