Social Media Manager
THE OPPORTUNITY
We’re looking for a creative Social Media Manager to elevate a well-known retail company based in the GTA. We are calling on all storytellers and creative thinkers looking to push the envelope.
ROLE RESPONSIBILITIES
Lead the organization’s social media strategy, working with other functional teams to develop content plans
Manage the social media calendar with the ability to read, react, and adapt in real-time
Work with writers to develop content for the blog, including editing and publishing
Manage and oversee social media advertising campaigns
Use creative thinking and digital know-how to craft compelling, sharable content
Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand awareness and increase market share
Build social relationships with online influencers, vendors and both potential and existing customers
Undertake regular reporting of social media performance and analytics, leveraging analysis to improve our social efforts over time
Act as an extension to the Customer Care team by responding in a timely manner to customer questions, inquiries or comments
REQUIRED EXPERIENCE & SKILLS
3-5 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space
Post-Secondary Education in Marketing, Communications or related discipline
Experience with optimizing paid social media campaigns using Facebook Business Manager
Excellent communication skills with an understanding of how to effectively communicate across different digital platforms (French language skills would be a bonus)
Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
Experience with social media monitoring and publishing tools
Solid project management skills with a proven ability to translate objectives into programs that effectively reach the target audience
Ability to multi-task and oversee many projects and deadlines simultaneously with changing priorities
Excellent organizational skills, as work projects are short cycle; frequent new projects
Self-starter with the ability to work independently and produce results under pressure
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