Sr. Account Manager (PR)
THE OPPORTUNITY
We’re looking for a PR-focused Senior Account Manager to work for with a leading edge communication agency. This role will spearhead a consumer lifestyle account with the support of an integrated team.
ROLE RESPONSIBILITIES
· Work with clients to dig deeper on the problem and refine their ask
· Provide smart solutions to marketing problems and create opportunities for innovative work
· Effectively communicate and sell through agency ideas and recommendations
· Oversee the team’s flawless execution of programs that is on strategy, on time and on budget
· Adhere to established processes and continue to make improvements to promote efficient and effective work
· Contribute positively to agency culture
· Support the growth of dedicated accounts and identify potential opportunities
· A vast and ever-growing understanding of the modern, evolving PR toolbox – and using those tools to come up with creative ideas to achieve client communication objectives.
· Maintaining solid relationships with media and influencers; confidently able to identify the best fit per client
· Assist account teams with client annual planning and new business proposals
· Pitch concepts for clients based on project objectives and industry trends; secure consistent and high-quality media placements
· Day-to-day support, both agency and client-side, including regular conference calls and clear, concise PR briefings for planning roll-outs
· Day-to-day account management of junior team members
· Budget management inclusive of all owned projects
REQUIRED EXPERIENCE & SKILLS
· Experience in consumer marketing is a strong asset
· 6 – 8 years of agency experience
· Significant experience working in a PR role within an agency across a
· variety of accounts
· Proven strategic skill, experience working on integrated projects and solid knowledge of the digital space
· Strong history in managing client relationships and expectations as well as navigating a complex organization of stakeholders with competing priorities
· Ability to work with little supervision and maintain project priorities
· A solution-oriented mentality
· Bachelor’s Degree recommended
· Advertising, digital or communications post-graduate accreditation an asset
WHO YOU ARE
· Leading-edge, collaborative and have a strong belief in integration
· A natural problem solver with solid communication skills and an eye for the details
· Comfortable with a degree of ambiguity and adept at shaping information into actionable ideas
· Known for building and maintaining strong, solid, trusting relationships with clients and team members alike
· At ease in a fast-paced, ever-changing work environment; able to transition from project to project, client to client, without missing a beat
· A dynamic leader, inspiring mentor, and confident presenter
· A lover of powerful, creative ideas whose passion infects others
· A valuable leader and/or partner in the development of clients’ marketing and communication strategy across all areas of paid, earned, and owned channels, strategic messaging, brand strategy, and more
· Passionate about client service; a trusted client advisor
· A strategic thinker, who has opinions and vision balanced with attention to detail
· An independent worker who leads with confidence and can build consensus amongst stakeholders with varying priorities
· Keeping abreast of industry trends, developments and opportunities
· A proven ability to deliver results as well as executing on client campaigns
· A creative mind, both when applied to brainstorming for campaigns and in day-to-day media relations to drive results and breakout and feature coverage for brands
· Able to multi-task a number of different account requirements and deliver results under pressure
· Strong writer, especially with press releases, media pitches, articles for trade publications, social media writing, talking points and executive briefing materials
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