Senior User Acquisition Specialist
THE OPPORTUNITY
We’re looking for a Senior User Acquisition Specialist to elevate a well-known retail company based in the GTA. We are calling on all digital acquisition specialists looking to push the envelope.
ROLE RESPONSIBILITIES
Define and execute our full user acquisition strategy, both paid and organic, across the different channels.
Allocate budget between a range of selected channels.
Review our existing paid and organic user acquisition program and identify optimization opportunities.
Implement and optimize user acquisition campaigns different platforms including Google Ads, Search Ads and Facebook.
Suggest new potential user acquisition platforms and partners. Develop test plans for those new channels and make budget re-allocation recommendations based on results.
Define clear objectives for all campaigns using relevant KPIs including cost-per-acquisition, Lifetime-Value, and other conversion and retention rates.
Constantly monitor and optimize the performance of our campaigns against those predefined objectives.
Work with the studio team for assets and advertising creatives by briefing our creative team and other internal stakeholders.
Keenly observing, tracking, and analyzing data throughout a campaign’s life cycle.
REQUIRED EXPERIENCE & SKILLS
3-4 years’ experience managing a large user acquisition campaigns on multiple channels.
Experience with web analytics, and knowledge of online campaign management and measurement are important for success in this role.
Strong analytical skills with ability to extract insights from multiple data sources.
Proficiency in web analytics and web metrics.
Proven leadership, communication, project management, and organizational skills.
Thrives on working in a fast pace and dynamic environment.
Interested in applying or learning more about the role? Submit your information below.
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